Thought Leadership
Thought Leadership
Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That
If you want your business to succeed, you need to take a step back and see the bigger picture. How do all your marketing activities connect? What do your customers really experience? And how can you keep your team working towards the same goal? Let’s find out.
Your Sales Training Is Broken. Here’s How to Fix It
Humble. Helpful. Empathetic. Active listener. Customer-oriented. Flexible. Solutions-focused. Knowledgeable. Authentic.
When you hear these characteristics, who do you think of?
I think of a star salesperson.
Having Trouble Connecting With Your Customers? Rethink Your Hiring Practices
For years, sales reps have been depicted as ultra-competitive and charismatic workers — leading many to believe that only a certain type of person is suited for the role. But that's far from the truth.
Your Sales Tech Is Destroying Your Relationships With Prospects. Here's What You Can Do About it
The best salespeople have always been knowledgeable, empathic, and helpful. They seek to uncover and capitalize on any edge they can find to help them win more deals. That's just part of the job. Sadly, the "edge" that most sales technology promised to give them is actually hurting their relationships with buyers, and a chance at the elusive sale.
Sales Incentives Aren't the Only Motivator. How One Company Got Rid of Them
We can all agree: Money changes the way we act. It's arguably one of the greatest motivators. In sales, it can incentivize reps to work harder to close more deals, meet their numbers, and even adapt to new sales tech. If set correctly, incentives can have a positive effect on your team's behavior.