Long-Form Content
Long-Form Content
The Flywheel
Walk onto the marketing or sales floor of any modern office and chances are you’ll see a funnel, hear people talking about a funnel, or be asked to draw a funnel yourself. For years, companies have structured their business strategies around the funnel — and it worked. But recently, the funnel has begun to fail marketers, salespeople, and business leaders alike. Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. You see, funnels produce customers but don’t consider how those customers can help you grow. That’s where the flywheel comes into play.
Conversational Marketing: How a Messaging Strategy Will Grow Your Business
Conversational marketing is the ability to have 1:1 personal conversations across multiple channels – meeting customers how, when, and where they want. It is more than just live chat – it extends to phone calls, texts, Facebook Messenger, email, Slack, and more — basically any channel in which a customer wants to communicate with your brand.
The Ultimate Guide to Blockchain
In simple terms, blockchain is a ledger system that uses an open, distributed record to keep track of transactions — transactions could mean cryptocurrencies, medical information, voting or home records, and more.
The Ultimate Guide to the Internet of Things (IoT)
The Internet of Things, or IoT for short, is a network of physical internet-connected devices that can collect and share data across a network. Simply put, IoT is a term used to describe objects connected to the internet.
The Ultimate Guide to Video Marketing
Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel.
Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy.
Instagram Marketing
It’s clear that Instagram isn’t just for personal use anymore — whether for you or your dog. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.
Moreover, Instagram users aren’t just active — they’re engaged. More than half of the platform’s active users visit the site daily, and 35% say they check it multiple times a day.
YouTube Marketing
Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that's easy for viewers to consume and share.